5 top reasons for promoting your business through mobile apps

Saturday, 20 June 2020 18:58

5 top reasons for promoting your business through mobile apps

The introduction of smartphones has seen mobile use grow astronomically. Their features and capabilities mean we have all the information we need practically at our fingertips. This means we’re using our mobile devices on a daily basis.

According to studies, the average user spends around four and a half hours a day on their mobile device. The reason for this is because were socializing in the past time used to happen offline, it’s now all shifting online and mobile apps have benefited greatly from this shift.

This provides businesses with a prime reason to consider promoting their business through mobile apps. Although it’s important to have a mobile website that’s well-optimized, studies have suggested that business platforms tend to perform better on apps compared to mobile websites, and here’s why.

Customer experience can be seamless

App stores such as Apple and Android provide a platform for apps to be displayed for users. This means some apps will be preferred over others when it comes to their visibility. This is because they like to promote apps that are quick. By doing this, users can benefit from a quick and seamless experience. In turn, this will increase engagement and actions for your business.

Increase brand awareness

When you create an app, you’re starting your experience from scratch and it provides you with plenty of space to promote your brand however you want it. The ultimate goal of an app is to create an experience for your users that they haven’t witnessed already with your brand. It should align what you offer to match with their needs. In doing so, it can increase the engagement with your brand and expose your brand far greater.

It’s another entity that adds to your brand

It’s likely you have many channels and avenues for your users to access your brand, be it through a website, social media or another form of channel. Creating an app will be an extension of what you offer, but collated into one access point.

It’s a platform that allows you to advertise, showcase your products, and provide other services that your users need into one. They would also have the ability to access this at any point when they’re on their phone.

Instant feedback for you

Customers are the most important part of any business and when they have access to an app, this can be a perfect platform for them to provide real time feedback. With instant access, they’ll have the channels they require to communicate with you at any time, whether positive or negative. This feedback will help you to better understand what isn’t and is working well in your business and ensure your customers are being heard when they need to be. By changing your policies and business models based on this feedback, it’ll show your customers that you care for them and want to make the experience better for them.

Increase your engagement

Engagement in your digital channels can be crucial in turning an interested customer into a converted customer. Studies reveal that users are more likely to engage with a mobile app rather than browse the web when they interact with their mobile phones.

Mobile apps also provide businesses with valuable location and data insights about their users. This can allow for personalized experiences that can further increase engagement as the content is catering to the user's interest. Social sharing aspects can also promote your own brand and open up a referral marketing space for your brand as users share their experiences with other potential interested parties.

Promoting your business through mobile apps

The development of mobile apps can provide simplicity for users and customers. This is something that businesses should heavily consider when considering developing an app. Not only will it potentially make your existing customers happy, but it can also increase your customer base and interest even more potential users which makes the investment in an app developer even more instrumental for future growth.

 

cmsgadget Stats

We're serving 1074 free
and 3942 premium themes

Providers

All 3.0 Joomla wordpress Wordpress prestashop PrestaShop magento Magento oscommerce osCommerce drupal Drupal