5 Ways You Can Improve Your Website's Rankings

Saturday, 18 September 2021 09:16

improve website ranking

When it comes to online success, securing top rankings is one of the foundations for increasing traffic and inquiries/purchases on your website. On average, the first result shown in the SERPs on Google gets around 32% of all clicks. If users get to the second page, results receive just 0.78% of clicks, so it’s easy to see why improving your website’s rankings is imperative.

Unfortunately, there is no magic spell that allows your website to rank highly straight away. In truth, a lot of creativity, persistence, dedication, and patience is required when it comes to achieving better website rankings.

So, whilst there is no specialist formula, there are some steps you can take to further improve your website and current rankings. Here, we look at 5 ways you can improve your website’s rankings and overall traffic levels using SEO (search engine optimization).

Publish Regular and Authorative Content

Have you ever landed on a website and read the content on the page, only to find that it is outdated and uninteresting? If so, you and many other users that land on the page will likely bounce off pretty quickly, resulting in poor website performance and rankings for the website in question.

Regularly updated website content, which is of high quality and is authoritative is one of the biggest and best ways to improve your website rankings. Frankly, there is no substitute for great content and good quality content that is unique and has been created specifically for your website’s intended audience can improve your website’s relevance and authority.

Check Your Site Speed

In 2020, Google announced that it was launching a very big and very important core update in 2021 - the Page Experience (or Core Web Vitals) Update. This update signaled that Google was to begin using the on-page experience on websites as a ranking factor. Things such as page loading speed and time, on-page content, and how your website features all come into play when it comes to the Page Experience update.

Having a slow loading site can have huge implications on your website’s rankings and, whilst Google has always taken the speed of your desktop site into consideration, with mobile-first indexing taking priority, slow loading sites may be penalized. You can check the current speed of your website using Google’s PageSpeed Insights tool, as well as the Core Web Vital tool on Google Search Console.

Ensure Your Website Is Mobile Friendly

Following on from the previous point, it is important to ensure that your website is mobile-friendly. More than half of all website traffic is generated via a mobile device, so if you want your website to rank and perform well, it is imperative that your website performs well on mobile. In 2020, Google moved to mobile-first indexing, which means that Google looks at websites as a mobile device.

If your website is hard to read and navigate, then your rankings will be impacted. Google provides a free tool (Google’s Mobile-Friendly Test) you can use to check your website’s current appearance and functionality. You will be able to take a look at page loading speed issues and any pages where Google may be blocked from viewing and crawling the page.

Remove Duplicate Content

Duplicate content on a website can cause many issues and often, website and business owners are unaware that duplicate content is even featured on their sites. Whilst officially, Google has not said that duplicate content imposes a penalty, it does take identical content into account and this has the same impact: a drop in rankings for your website.

Duplicate content is confusing for Google and forces the search engine to disregard other pages that feature the content and choose which should rank in the SERPs. This means that there is a high possibility that the original page of content may not rank. Try to ensure that each page of content on your website is unique and individual so that each page has the potential to rank on its own, without causing disruption to your overall rankings.

Optimise Your On-Page Content

This is not only one of the best ways to improve the ranking performance of your website, but it also vastly improves the quality of your website, making it more valuable. Use keyword analysis to identify potential keywords that you can use to make your website rank. Look for keywords that your target audience will be using and which is specific to your website and industry.

Ensure that you use selected keywords on just one page, as this can then count as duplicate content. Use the keyword you choose to optimise title tags, alt tags and the content on the page. Then, look at using schema markups to help Google identify what it is that your content means. Not only do schema markups help Google to better understand your website, but it can make a huge difference when it comes to attracting traffic to your website.


It is predicted that there are around 300 different ranking factors when it comes to Google and website rankings. However, it is important to remember that not every website will have all 300 and it’s about identifying the ones that will work best for your website and making your website the best it can be. SEO can be daunting for some business owners, so if you require more advice or information, contact a digital agency in Manchester!



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