Effective marketing strategies for e-Commerce

Thursday, 03 June 2021 09:37


Whatever the context, developing an effective marketing strategy is difficult, but arguably even more so for e-merchants. 

The lack of personal interactions, the variety of platforms customers use to interact with your site, and the difficulty in creating effective marketing content are all obstacles that e-commerce marketing plans must strive to address. 'eliminate.

Taking this reality into account, this guide provides the information needed to develop an effective e-commerce marketing strategy.

How to create an e-commerce marketing strategy

There are a number of ingredients that must come together for a successful e-commerce-centric marketing plan.


Consumers who visit the store demand experiences that are tailored to their preferences and needs. They now have the same expectations with regard to e-commerce. 80% of consumers are more inclined to buy when they have a personalized digital experience.

Personalizing the customer experience begins with data collection. E-commerce platforms can collect a lot of information: name, email address, purchasing habits, browsing history, etc. By drawing trends from this data, one can identify the correlation between factors, such as a customer's location and browsing habits, and the types of purchases they are likely to make.

After collecting relevant data, think about ways to use it to improve the shopping experience:

Offer bershka discount code and promotions to visitors, especially on their birthday or when making the first purchase in exchange for subscribing to the newsletter. Identify customers with the most important life value and prioritize them in your marketing actions.

Recommend products selected by e-commerce tools powered by AI.

Personalize the experience of your customers according to the location from which they access your site, taking into account the language of their account, their nationality, and their location. Send personalized follow-up emails with a limited-time cart abandonment offer. As you roll out the strategies below, think about how to customize certain aspects of each. This will make it easier to identify your customers and encourage them to come back regularly.

An omnichannel experience

An omnichannel approach integrates all the channels used by customers to interact with the brand, thus providing a smooth shopping experience. For e-commerce sites, this means that regardless of the devices or operating systems used, the customer experience must be uniform. For example, be sure to offer the same offers or payment methods on all types of devices. The integrated experience offered by an omnichannel strategy is essential so that customers can engage with you when and where they want. To deliver the best omnichannel experience possible, stay on top of the latest trends in areas like mobile commerce.

An adapted e-commerce platform

E-commerce platforms abound in the market. You must therefore choose the one that best covers your marketing needs. Do not ignore the following features :

Reporting and Analytics

Your e-commerce platform should allow you to view and analyze important data, automatically generate updated reports in real-time, and integrate information from any data source.


Your solution should help you boost conversion rate by dynamically displaying content, promotions, and pricing for specific customers based on things like location, order history, and wishlist items.

Cloud hosting

With a reliable and scalable cloud environment, you can deliver an exceptional experience to your customers with every visit.

PWA Application Support

Progressive Web Applications (PWAs) allow you to deliver the best of native applications and web experiences to drive engagement.

One-click purchase

Your e-commerce solution must allow certain steps in the payment process to be skipped in order to facilitate purchases and increase the frequency of conversion of recurring customers.

Robust administration features

Choose a platform that helps you keep track of e-commerce activity by simplifying access to sales, orders, search terms, and product data, and that allows you to create and customize management screens to meet your specific needs.

Content management

Your platform should allow you to quickly create and edit text, images, videos, and other elements on all pages of the site through a unified interface.

How to identify the essentials of your next e-commerce platform

marketing strategies to develop e-commerce

Your activity

The best marketing strategies for your e-commerce business depend on factors, such as target customers, the goals of marketing campaigns, and the resources available. Here are nine strategies that will help you launch your e-commerce marketing efforts faster.

Content Marketing

Content marketing - creating assets like blog posts and ebooks to engage with customers - is a great way to build your brand and drive traffic to your site. Content that teaches or sheds relevant light on customers can also strengthen their connection to the brand. Text resources aren't the only ones affected - podcasts and infographics, in particular, are great ways to attract and engage customers.

Remember, product content should generally not take an explicitly marketing angle, like a blog post about products on your site. Better to focus on developing informative content on topics related to your niche, then include handy links and calls to action that redirect the reader to buying-oriented pages.

You can also create shoppable content, which allows consumers to make purchases directly from the blog post, video, or another type of content consumed. If this kind of content is quite complicated to produce, it has the advantage of allowing direct interaction with customers.

The main difficulty with content marketing is the considerable effort involved in producing the content. SEO tools, however, make it easier to create content that generates the highest volume of traffic on the web. To save time and get the most out of your content, you can reuse it, for example by bundling multiple blog posts into an ebook.

Consistency is the key to effective content marketing. To engage customers over the long term, you need to regularly post new content: blog posts, videos, etc. Remember, the content should be of high quality and relevant. Nothing is more crippling for customers than unclear or mediocre content. Ecommerce specialists should view content marketing as a long-term endeavor, which takes time and investment to deliver meaningful results.



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