Mobile App Strategies To Boost Your Business ROI

Sunday, 14 November 2021 15:25

Mobile App Strategies To Boost Your Business ROI

Every business owner wants to capitalize on their business by selling products and services in more numbers. No doubt, today technological evolutions have helped both consumers and business owners. Business owners can reach out to their customers efficiently by integrating their business with a mobile application.

ROI refers to return on investment. In simple terms, it is the comparison between investment and gain. Hence, ROI helps to measure the net profit of a business. Businesses need to increase their ROI to thrive in the highly competitive market.

If you have your business and are thinking about developing an app strategy to boost your ROI, this article is for you. We will share some of the best app strategies to increase your business ROI. Keep reading.

Let us first understand what mobile app strategy is.

Mobile App Strategy

App strategy refers to the development and management of an app to meet financial goals. This includes app categories, different development tools, various policies, terms, and conditions. Building a good app is essential before developing an app for your business. You can hire skilled developers, communicate with your customers, and last but not least increase ROI with the help of an effective mobile app strategy.

Market Research – Best Way To Develop App Marketing Strategy

The best way of developing an app marketing strategy is to research the market. Knowing your customers can help you understand their needs and the gap in the market. You can survey on few questions:-

  • Who are the potential customers of your app?
  • What are the advantages of displaying curiosity in your app?
  • What are your opponents doing to reach out to their customers?

You can divide the data into demographics, mobile preferences, and unique identifiers. This will also help you to fulfill the requirements of your customers.

Top App Marketing Strategies

App Portfolio

An app portfolio reveals the relevant details about the app like its nature, functionalities, future. You need to specify standard app development tools after setting the portfolio of your app.

App portfolio includes:

  • App’s category
  • UserBase size
  • BYOD implementation
  • Cross-device compatibility
  • Relations between an app and IoT device
  • Biometric signs for accessing records, and more.

Landing Page and Blog

Having an SEO-friendly landing page can help your app to attract new customers. So, add details about your app on the landing page so that users can be aware of your app's functionalities. You can show some visuals of your app to let your users know how it looks if they install it. Additionally, you can add significant links to your app on your landing page.

Nowadays, blogs have become a great way of marketing products and services. You can update your audience from time to time about your new products and services. You can also share your articles on different social media platforms to attract new users.

Use Standard App Development Tool

Standard tools help to build beneficial mobile applications. So, you can use different tools to develop various parts of an application. You can have higher single or multiple app development teams. Sometimes, apps need native or hybrid development tools. Hence, try to understand the needs of different functional attributes and use tools accordingly.

Social Media Marketing

Social media marketing is one of the crucial strategies for boosting your business ROI. You have to be regular on your social media pages. You can update about your business and interact with your customers daily. This helps to build trust among your users. You can integrate different social media platforms with your app. Users can easily share any content to their social media channels.

App Store Optimization

App Store optimization ensures the visibility of your application in the Google Play Store and App Store. Higher App Store optimization means a high number of audiences can see your application. So, you should include the specific keywords that will help you to rank the iron app store. You can include the screenshot of your pages and the feedback of your users to make it more ASO-friendly.

Influencer Marketing

Today, business owners are moving towards social media influences indicating a social following. Influencers mention the products and services on their social media pages. Influencer marketing works as social proof to your potential customers.

Set Your KPIs(Key Performance Indicators)

The app marketing strategy depends on key performance indicators(KPI). You need to measure your app's accomplishment to make your goal successful. KPIs help a lot in this case. It assists to check the performance of your app. You can improve after checking the APIs.

Some significant KPIs are active users, cost per install(CPI), Cost per mile(CPM). Conversion Rate, Click-Through Rate (CTR) are other key performance indexes you have to check.

Email Marketing

One of the promising strategies of branding your commodities and services is by developing a mailing plan. You can update users and send promotional offers by emailing them. This will help you to boost the ROI of your business. You can send customized emails for a better experience for your users.

Paid User Acquisition Campaigns

You can attract new customers to your app using paid ads. This is known as a paid user acquisition campaign. You have to fix your ad campaigns according to your budget. To make your paid ads profitable, you need to track that data and trends in customer behaviour. These understandings will help you grow your company.

Retention Campaigns

The success of your business depends on the retention rate. You can target a fixed amount of retention rate to enhance lifetime value. It helps to show you the area where you can improve your app.

Today taxi booking apps are trending in the market. If you want to develop a taxi booking app, you can begin composing the best app strategy using these strategies.


In short, building your app strategies can help you to attract more customers. You can follow the methods we have discussed so far. You can also hire app development companies to boost your ROI. Learn more about Best taxi booking app development.

About The Author


Hermit Chawla is an MD at AIS Technolabs which is a Web/App design and Development Company, helping global businesses to grow by Global Clients. He loves to share his thoughts on Web & App Development, Clone App Development, and Game Development.





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