What's important for a site that sells something? Of course, to put what you sell in the striking position. Not to be swamped with graphics, but to allow visitors a quick and easy shopping. WordPress Ecommerce theme is exactly like that, clean and fully customizable. Do you see the gradient under the plugin names? You can set starting and ending color in the theme options! No image editing! How about the logo? You can change text and color of logo text, also in the theme options! This is multipurpose ecommerce theme, but our demo is filled with technical products, such as audio and video equipment and hardware. The theme's neutral design allows you to use this theme for any kind of web store. That's why we named this theme with so generic name, Hot Ecommerce! wooCommerce plugin is natively supported by this theme and if you install it using HotStart method (which is highly recommended), you would get an ecommerce website instantly. After you change our demo products with your real products, you are ready to launch your site and start selling!